Website Designers in Wexford, Ireland – Cada Media Ltd

We had two Irish companies on to us today asking us about Uk Companies harassing them to take up Monthly Search Engine Optimisation SEO Packages with them promising to get them to the top of Google in Minutes and be there for a month.

Please if this has happened to you, be warned and first read what Google have to say about these type of People

http://www.google.com/support/webmasters/bin/answer.py?answer=35291

Any questions give me a call, Dave 053 9430748

I have just got off the phone with a company in wexford providing accommodation and I would like to help others who are in a similar situation about Google Maps and their listing in Google Maps.

If your business is listed in the Mapping facility of Google on Maps.Google.com it could have been put there by a number of sources

• The previous owner of the business.
• A Guest.
• A Tourism Body.

We did some research whilst on the phone to this business and we discoved that they had two listings on Google Maps. Neither of which they had created. They now need the 2 locations pins moved as they are in the wrong location on the maps. The person was under the impression that we had created the location pin as we had created a map for the Wexford County Tourism Board but our map was just a plain Google map that had a search facility built in.

When they inserted their business name into kthe search facility it jumps to http://maps.google.com/ where a full Google search is carried out. It was there we found the 2 wrong location pins. We found the name of the users who created the pins as were able to give these to the person to follow us and ask them to change the location.

Easier Way……

We would suggest that businesses create their own “location Pin” by creating a Google Maps Account Google and then running through the steps involved. It might take about an hour in total as it allows you to insert photo’s, video, links to your website, address, telephone numbers, fax numbers etc

The internet is a complex network of applications and databases that have been opened up to the general public by means of Web 2.0, meaning that the general public can add content to this knowledge base. So as you are adding content to your own website don’t forget that others too are allowed to add inforamtion too.

Sometimes the information others publish is incorrect, so for more inforamtion about Google Mapping and how it can help your business please give me (Dave Jordan) a call on 053-9430748

I hope this helps . . . ?

Google mapping is taking place today as I was sitting in traffic outside Interior Design Concepts on North Parade the famous “Google Car” drove past with it’s logos and 5 foot Tripod camera heading up the Hollyfort Road.

What could I do put let down the window and smile!

It might be about a year before the service is available in Ireland but it’s great to see they are working on the mapping in rural Ireland.

For more information about Google Mapping see the following links:

• http://maps.google.com/
• http://www.siliconrepublic.com/news/article/12505/digital-life/google-street-view-coming-to-ireland

Google has changed.

Yes, Google have changed their algorithm as we have been writing about since last year. It seems that many people came back to work this week to find their website gone from it’s usual place in the search engine.

Expect more of this in 2009 as “Rich Media” plays a bigger role in getting listed in Google.

See :

http://blog.cadamedia.ie/2008/11/google-changing/

http://blog.cadamedia.ie/2008/11/google-algorithm-changes-all-the-time/

http://blog.cadamedia.ie/2008/11/matt-cutts-from-google-interviewed/

Web Design Gorey

We have been looking at how Google is changing over the past few weeks and see that Goolge has definately started its changeover to the new listing method.

So I am writing this to see if it will appear in a basic listing for Web Design Gorey tomorrow. I will report back and let you know what happens.

Why?

Because if google is changing for us its also changing for the way they list you. . .  Our clients!

Who is http://66.102.9.132/ IP Address?

Well we have talked about how Google changing before and it looks like Google has started it already. They are changing the way they return information to the user, before they would return a list of websites for you, now they are returning more options such as images.

Does your site stats show a link from http://66.102.9.132/

Well this is Google, They are indexing the worlds images and will be reading the “Alt” tags on images and image names to returns new results for users.

What can we expect, we can expect Google to start returning site with “Media Rich Content“. That is sites with good content with images, text and maybe more!!

Matt Cutts from Google was interviewed in Las Vagas at the PubCon show recently and he pointed out a number of changes that are going to be happening in Google in the new year.

He talked about the user experience gaining in priority and that a move towards personalisation is very important. Meaning that the website content for searches must be geared towards the users and not just writing for search engines. Google basically will look at the content and examine it to see if it reads well or is just a string of key phrases thrown into a paragraph.

Localisation was touched on again by Matt pointing out that Geo Targeting your search results will become more to the front in 2009. Basically depending where you are will show results for your geographical location.

On the question on is “Page Rank Dead?” he pointed out again that basically Yes they are moving away from displaying sites with a high page rank and giving priority to sites with good website content. He also said that they are going to be looking more at companies that use “White Hat Solutions” and “Black Hat Solutions“. These are methods of creating web pages that fool a search engine into showing it first, like loading it with H1 tags in displaying content or “Keyword Stuffing” pages with key phrases what people might use, but when you actually sit down to read the page it’s crap. Just a load of phrases and no “Real Content” to understand what that page is about.

So to all our clients, get your thinking cap on and start coming up with good web copy and starting writing for your audience.

We have mentioned about google changing its algorithm over 450 times last year and having over 200 criteria for their page rank but now it seems that from early 2009 they will be pushing for Geo-Targeting search results, meaning that depending on where you are it will display different results. We have carried our a few simultaneous searches in our Wexford offices here and our Dublin office as well as a colleague in the Uk and found that we all have got different results depending on our location.

Great you say  . . .  but what has this got to do with me and my website. Well you must now starting taking this into consideration when writing your website content. Google is starting to look at wheat searches you are carrying out and is return results to suit you. This will happen even if you have a google account or not. They are looking at search trends and what an IP address for instance looks for.

This means that page rank could be a thing of the past as they change the way they look upon information around the world and how they index it.

We are predicting that people will start seeing their website jumpin Google’s listings from early 2009.

Ever wondered how many times Google changes it “Algorithm”, Well at a recent Live Questions and Answers session it turns out that last year it changed. . . . over 450 times.

Matt Cutts and Maile Ohye from Goolge faced questions from webmasters from around the world. They ran through many of the questions that have been bugginh web masters for ages. 404 error pages, 301 redirects,  myths and confirmed some speculations that have been batted around the internet.

Get the full Story here

I was reminded this morning of how common this question is . Many of our inquiries always say they “want to be No 1 in Google” but don’t have an idea how to get there. I talk about search engine optimisation SEO (this goes over 99% of peoples heads) but really i am talking about getting a natural listing in Google listings.

I have to remind people that this is 2 tasks, 1 getting a website and 2 getting it top of the search engines.  It doesnt automatically happen (sorry!)

There are many search engines that are in use, Google, Yahoo, MSN and there are also directories such as browse.ie and of course GoreyLinks.com our baby ! Each search engine has it’s own formula to read a website and categorise its content into relevance for search terms people use when searching the net.

So what is SEO?

SEO is where you configure / program a website so that you are giving a better chance of coming up for a particular search phrase.

Why is SEO important?

It’s important because getting and retaining customers is important. If your website is not optimized to be read better by search engines you will not be on the first page of google let alone on the top. Remember being on the top of Google is google’s way of saying this is the best website we can recommend for your search term. So don’t expect a one-page for a chipper to be listed No 1 for “Restaurants in Ireland“.

This is actually a very common fact, that people who have a “One page website” often think that their job is done. Just put it up there and people will find it. With about 20 billion pages up on the net that theirs will pop up. You might as well nail a flyer to a tree in the amazon and hope that passers by will read it.

The internet is not “Field of Dreams“, Build it and they will come.

You must work at it, read up about what search engines want, get rid of :

• Frames
• large images
• large flash animation

And Make sure to insert:

• Meta tags
• Keywords tag
• Description tag
• Title tag

These may sound basic, but basic means to have the foundations correct before you build further on your site. Also a quick hit, make each page unique with titles, meta and content.

What is link Building?

This is the process of getting relevant website to point to your. It’s no good having a website but no ones knows about it. You don’t get a business telephone line and then keep your number our of the phone book, so don’t do it online.

Get your website listed on directories and portals that are important to your industry. Links are the Internet version of sign posts, Get “links” or signposts from good sites. The more signposts/links you have pointing to your site the more footfall you will get.

Note: don’t get links from crap sites, sites that are just one long page of links for every industry in the world, This is a link farm of 000′s or links and does nothing of benefit for you site. In fact some think it may have a negative effect on your site. Like putting a link in the local dump to your hotel, Its guilt by association.

Time for lunch…..

We have had a number of people mention to us that they wish to register a .ie domain name as they want to be found in Google under the “pages from Ireland” button. They think that that is the difference between and .com and a .ie domain names.

This is not the case. It is believed that in fact it displays pages that are actually physically in Ireland. Many companies opt for cheap hosting in the USA for example and this is believed to then not show their website as Google knows their IP address (the hosting server) is in Texas and so will not show up their website for a particular searches “pages from Ireland”

Call me for more details: 053-9430748

Google have had to turn around very quickly and revise their End User Licence Agreement used when installing their new Browser on your pc. Basically the EULA stated that anything you published via/using their browser ie with a blog or a content management system meant that “they” were allowed use the content for their own means.

Shocking really.

Google have entered into the Internet Browser market and launched their very own browser for Windows Vista, with Mac and Linux versions available soon.

This new free browser is available to download from the following link:

http://www.google.com/chrome/

Features to this browser according to Google are listed here

http://www.google.com/chrome/intl/en/features.html

We have just downloaded and installed it on some of our office pc’s here and will be testing it over the coming week. We will let you know what we think and how it compars to FF and IE.

If you have any comments on the new browser we would love to hear them….