This is a prime example of using the medium of the Internet to reach your target market and using all the abilities it offers the user. Both sides in the US election used their own website, www.JohnMcCain.com and www.BarackObama.com They also used google adword to bring up their websites and also press release sites to publicise their campaigns.
This is exactly the method we talk about to our clients about reaching out to your target market and using the net and your budget in a way that is scaleable and accountable.
By using the Internet it allows both parties to get their message into every house, office, trailer park in the country. And remember your site stats tell you where they came from, what site or advert brought them to your site so it keeps track of your spend and what inforamtion people looked for.
Great use of the net.
