How to get to the top of Google.
This again comes up week after week as inquiries ask about Domain Names and Search Engines. Today a guy was asking if he registered a certain domain name will he come up first in Google, rather than register his own company name.
The Answer is. . .
Maybe!
People under estimate the power of a search engine and the whole science behind it. Many assume its total fluke or chance to get listed in Google. It’s not. It’s hard work, experience and quality content. How did you find this article? Most likely you searched for a certain term and a search engine return this as a possible answer.
I always suggest to clients to register a few domain names to cover your bases. About 6 years ago it was very important to have a good generic domain name lets say www.electricity.ie or www.estateagent.ie and Google would return them higher than others. But since then search engines have looked less at the domain and rather concentrated on the “Content” . They want to return a website that answered the persons question. They are always changing the methods in which they rank websites.
Changing their algorithm.
I have been harping on for the past six months about how “Google” for instance is changing the ways its is ranking website. One of the main reasons would seem to be that they are keeping up with technology and as new technology rolls out online they too must keep in touch and make sure they are able to read and index the new content, Flash animation, images and video to mention a few.
We have a number of inquiries at the moment and they all have registered nice names, good generic, easy to remember name. But one thing that they all assume is that they will automatically get listed No 1 in Google because they bought a domain.
It’s like buying a spanner and assuming that you will win the Formula 1 in Monaco next year. I’m not saying in out of the question, I’m just saying that it’s a bit of a long shot.
When you register a domain it is the first step in creating a successful online business. To see how we can help you get to the top of the search engine of your choice call me, Dave Jordan today to find out more.
I promise I won’t rant for too long!
