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I was at a business meeting this morning and I allowed give a quick presentation about the Internet and so I talked about an interesting part of the web industry called “Link Building” as part of a Search Engine Optimisation campaign. I started by trying to make a similarity of a link on a website to a verbal referral from a business colleague.

The more of my business colleagues that let their friends and staff know that we have worked on their website the more people who are likely to let others know about ourselves. In Internet terms, it’s whereby you, your website address to be exact is named on another website. So if you are a garage repair service and you are members of SIMI. Do they list you as a member? By doing so they telling Google and the world that you are related to them in a business sense. Search engines count these “Links” and use it as part of their Algorithm to judge the benefit of your website to the world.

If your site is informative about your products and services, if it’s up to date, and is the best documentation that the search engine can find, then your sites “Page Rank” is increased.

How to get people to link to you?

Some companies will try to tell you they can do it for you and indeed they may be able to get you a few links, but are the links of any good. Good links I would suggest are from relevant and respected sites. Dodgy sites that are “Link Farms” (sites that could have a 1000 links on one page) are not recommended. Using these types of links can often be categorised a Black Hat* tricks by search engines

* Black Hat methods of SEO are sneaky tricks like, putting your key phrase in white text at the top of the page to add extra key phrases.

Sites that are respected by search engines are generally sites that you yourself would recommend, Use a spoonful of cop on when choosing sites to get linked from. Getting back to that Car garage, if he was offered a link from a Circus website, do you think that link would be of any use. . . . Me Neither. . .  I doubt Google would too.

So, I would recommend that you contact your suppliers in your industry and ask them to put a link to your website from their website. I could try to do it but they are more likely to do it for you rather than a stranger these days. Once that is in place make sure you put a link from your website back to them. This is called a reciprocal link.

To start a Link Building Campaign for your business today contact Dave Jordan of Cada Media Ltd, Tel: 053 9430748

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