I was browsing the Sunday Business Post and saw an advert for this website. The ad was catchy and described the site very well. A little further reading dragged me off the couch and onto the laptop. There I started reading what this Dublin based business is doing and even better who they are!
A business started up by an old employer of mine in Dublin from my SGML and Publishing days!
These guys will take a database of content , text, graphics and turn it into a catelogue for you. This sounds like the type of thing that the online shops have been looking for.
Going to investigate more, looks very promising.