Google Workspace is a reliable and widely trusted email service that is favored by many businesses. However, it is still possible for the emails you send out to get lost amidst the vast sea of spam emails that flood people’s inboxes every day. Unfortunately, your messages may end up in the spam folder of the intended recipient if they contain certain keywords, phrases, or characters that trigger spam filters. In fact, even your subject line and email content can be enough to raise flags and redirect your email to the junk folder.
We setup DKIM, SPF and DMARC records to help with the email originating server and path towards its desired recipient but it can be the simpler things that trigger the spam filters to block your emails.
Additionally, engagement metrics like high bounce rates and low open rates can signal to email providers that your emails should be marked as spam. Some tactics, such as excessive use of capital letters, emojis, or exclamation marks, can also be seen as inappropriate and arouse suspicion of spam-like behavior.
Therefore, it is crucial to ensure that your email content is relevant and consistent with the text, links, and frequency of your emails. By monitoring your email metrics and continuously adjusting your content strategy, you can significantly increase the chances of your emails landing in the inbox instead of being marked as spam.
Contact Us today to help get your email to its desired destination and dodge the Junk Folder !