Is traditional Advertising Dying?
Yet again, we get in an enquiry this morning clearly stating that the company are making a move away from the traditional advertising of printed adverts in the major directories and now concentrating their efforts on line. I personally saw this happening back in the last 90’s when the newspapers in Ireland started putting their content on-line.
Now it seems that the average SME in Ireland understands that the Internet is actually the better option to go for. You get a more measured account for your spending, it’s actually the opposite of the older methods of just throwing your advert out there in the hope that someone who may be interested see’s it.
Now online marketing is more direct and when an online advert/search engine brings someone to your site they are actively looking for your products and it is then up to you and your content to attract them to make contact and become a customer.