Blogging for business . . What does it mean?
This is a common questions these days as we see headlines in the Sunday Business Post “Computers in business” section explaining to us that “Blogs” are old and “Bebo” is the new way forward.
Well basically a blog is a style of website that the owner can update themselves and publish news or events or anything online using their own computer and Internet connection.
Blogs are user friendly.
A Web Log is easy to update and it is a less formal way of communicating to your customers or potential clients. It is still a “website” but just a less formal one. It is primarily used for publishing articles as in news stories and so it therefore lends itself to writing articles or as we call them “posts” to our news website under different categories.
In the blog I “post” stories on different topics as they arise. So if we have new news about how google is changing its algorythm, then I put the news into a category called “Google” and all related news snippets will go in there.
Blogging for Business, means that businesses can write articles about their own chosen fields explaining about the services they offer or the products they sell.
The are many consultants available in Ireland who will explain and teach how to use a blog for business uses and we are one of them! We are looking for comanies who are interested in reaching out to their clients and starting a conversation with them about theur products think a blog might me one way to reach them.
Convert your Admin Staff to your Marketing Staff?
One example I have been saying to customers recently is to use their existing admin staff to create more online content. Give us your staff for two days and we will convert them into “Bloggers” We will teach them how to write a blog, why write something, what to write, when to write it, etc
For more information about Blogging for Business call myself Dave Jordan on 053 9430748
