Google’s listing, How do they work?
We have had a number of inquiries from companies this week asking us to help them get on top of Google. It’s interesting to see how the “recession in the building trade” has pushed into many other aspects of life in Ireland.
One inquiry today asked if we could create a script to refresh a website so that I will appear higher in Google? Is this true If I write a script to refresh the page it will increase it Page Ranking in Google?
I don’t think so, is the simple answer.
Google has a complex algorithm that now consists of over 200 criteria that it rates a website. Google changes and alter this algorithm each day. Google is not a script that is the same each and every week. Google evolves, think of it like the stock exchange, it adapts to trends in the world and sometimes there are more focus on certain area’s than other.
In years gone by it could have been many things such as :
- your domain name
- your image content
- your video content
- the amount of links that pointed to you
- the amount of internal links
- the amount of good copy you have written on the site
- the amount of times the website was updated
- spelling
- grammar
Often business owners have their own idea of how Google works, but it is not always as simple as they think. We also has one company marketing director ask about changing the company domain name to AAsometing.ie as they assumed that Google lists is websites alphabetically.
Interesting so see how different businesses assume so much about how a search engines work and yet all be so far from the truth. Search Engine are a science, not rocket science but never the less a science, It’s called “Computer Science”
Many people are afraid to ask for help in business these days, we have found that if people let us work on the area of expertise that we specialise in we can help grow their business and grow their company.
Let Cada Media Ltd take your hand through the complex world of Search Engine Optimisation and put your business ahead of the rest. Call Dave Jordan on 053 9430748 for more information.
