When Old Friends Knock, We Answer with Enthusiasm
It’s not every day a client stays with you for over 18 years. But when they do, it’s like seeing an old friend at the door — you greet them with excitement and a cup of coffee. That’s exactly how we felt when Colette and Harry from Ellis Well Drilling reached out to us for their third website revamp.
Their inquiry wasn’t just a simple, “Hey, can you freshen up the site?” Oh no, this was a full-blown makeover request. New website? Check. New logo? Sure thing. Redesigned stationery? Why not! It was like we were giving their entire business a digital spa day.
This wasn’t just about giving them a shiny new site, though. It was about paying homage to 18 years of shared growth and making sure they were ready to tackle the next chapter of their journey with top-notch tools.
From Brief to Bold: Expanding the Scope
What started as a request for a website redesign quickly turned into a full rebranding project. You know how it is — once you start remodeling the kitchen, you might as well knock down a wall and add that cozy breakfast nook, right?
For Ellis Well Drilling, the breakfast nook came in the form of a brand-new logo and sleek stationery designs for invoices, statements, and receipts. These weren’t just any documents; they were formatted specifically for MS Word, making it super easy for Colette to email them directly to their clients.
The goal was simple: create a cohesive brand identity that looked professional, was easy to use, and could grow with their business. And let’s be honest, nothing says “we’ve got our act together” like a matching set of digital stationery.
SEO: The 18-Year Treasure Hunt
We weren’t just dusting off Ellis Well Drilling’s old website and giving it a new coat of paint. Oh no, this was a full SEO excavation. We dug into 18 years’ worth of keywords, site architecture, and analytics data to uncover what was working, what wasn’t, and where we could strike SEO gold.
The redesign focused on building upon the strong foundation they already had. We optimized the site structure, updated content with relevant keywords, and ensured every page was primed for search engine visibility. The result? A website that’s not just pretty but also a high-ranking, lead-generating machine.
Responsive Design: Because Everyone’s on Their Phones
Let’s face it, if your website isn’t mobile-friendly in 2025, you might as well be handing out business cards written in hieroglyphics. That’s why we made sure Ellis Well Drilling’s new website was fully responsive and device-friendly.
Whether their clients are scrolling on a smartphone, tablet, or desktop, the site adapts seamlessly. It’s fast, functional, and easy to navigate — because user experience isn’t just a buzzword; it’s the key to keeping visitors engaged.
A Blog That Drills Down on Industry Insights
To keep their clients informed, we added a blog section to the new website. This wasn’t just for fun — it was a strategic move to position Ellis Well Drilling as an authority in their field.
From updates on new grants and industry regulations to tips on well drilling in Ireland, their blog is now a hub for valuable information. Plus, it’s a great way to keep the site fresh and SEO-friendly. Win-win!
Taking the Reins: Domain Management and Hosting
Ellis Well Drilling’s digital transformation didn’t stop at the website. We took over their domain management and hosting, ensuring their online presence was secure, reliable, and lightning-fast.
But wait, there’s more! We migrated over 55,000 emails from their previous host to our own servers. It was a massive undertaking, but we’re nothing if not thorough. Now, Colette can manage their emails with ease, knowing everything is in good hands.
Email Security: Bye-Bye, Spam
Let’s talk about email security. With over 55,000 emails to manage, ensuring their inbox wasn’t overrun with spam was a top priority.
We set up DMARC, SPF, and DKIM records to boost their email authority and implemented spam filtering through our sister service, SpamFilters.ie. The result? A cleaner inbox and fewer headaches for Colette.
Custom Email Setup: From Signatures to Smartphones
Once the emails were migrated, we didn’t just pat ourselves on the back and call it a day. We dialed into their office PC to set up a professional email signature complete with their new logo, contact details, and links.
We also configured a WebMail subdomain for easy access and set up their email on the company iPhone. Because let’s be real, no one wants to miss an important email while they’re out and about.
The Final Touches: Sitemap and SEO Integration
After the new site went live, we created a comprehensive sitemap to ensure every page and blog post was indexed by search engines. This step is crucial for SEO and helps drive organic traffic to the site.
We also tested every feature, link, and form to make sure everything worked flawlessly.
Google My Business: Setup, Verified and Review Ready!
Knowing SEO as we do we also got a local profile in place for Ellis Well Drilling to manage their Photos, Customer Reviews and help place them better as the successful Well Drillers in the Leinster Area that they are.
Cheers to Continued Success
As we wrapped up the project, we couldn’t help but feel a sense of pride. Not just in the work we’d done, but in the relationship we’ve built with Ellis Well Drilling over the past 15 years.
Their new website, logo, and email systems are more than just tools — they’re a testament to their commitment to growth and innovation. We’re honored to be their digital partner and can’t wait to see what the future holds for Colette and Harry.
So, here’s to 18 years of partnership and many more to come. Cheers, Ellis Well Drilling!
www.EllisWellDrilling.ie & www.WaterWellDrilling.ie
Have a Revamp Project in Mind?
Projects like this remind us why we do what we do. It’s not just about designing websites or tweaking logos; it’s about building relationships and helping businesses succeed.
If your business is ready for a digital transformation, why not drop us a line? Whether it’s a website redesign, SEO overhaul, or email migration, we’re here to help, Call Dave Jordan on 053 9430748 today.
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